In your everyday Internet life, you might have noticed that some URLs begin with HTTP while others begin with HTTPS. However, since you can’t see the difference between an HTTP and an HTTPS website in your day-to-day browsing, you might not think they are
2024-04-23
There is a growing awareness that brand-building in the metaverse can shift your marketing onto a new playing field. Or is it multiverse? With all the commotion surrounding the metaverse – especially within the marketing industry – there’s a fair
2024-04-23
Do you need to set up a TikTok ad pixel on your WordPress site? When you advertise your website on TikTok, you will need to add code to your site to track the effectiveness of your ad campaign. When your TikTok ads and sponsored posts drive traffic to your
2024-04-23
Overcomplicating projects is human nature. And as a busy marketer with a million tasks on your mind, the tendency to write the hard way often overrides content best practices. We’ve all been there. Overcomplicating content can take many forms: Content
2024-04-22
How do you become a thought leader? It’s an important question: If you can become a trusted voice in your market, you’ve got a leg up on capturing the interest of your target market. Ready to level up your leadership? While your style and substance may
2024-04-22
Since 2013, Google has been gradually developing into a 100% semantic search engine. What exactly is semantic search? You can find plenty of explanations when you search Google for an answer to that question – but most of those are imprecise and create
2024-04-22
Attracting qualified leads is one of content marketing’s primary goals. Each piece of content you create must meet the specific demands of your intended audience and be simple to find and access. In other words, it has to be optimized for searches. Think of
2024-04-21
Image above: Adding flavoring to make Cheetos even spicier. When it comes to CPG brands and their “magnetism” with the Gen Z cohort, it actually pays to be old. That’s because consumers born between 1997 and 2012 grew up with brands like Coca-Cola and
2024-04-21
There’s a very common question that we hear regularly when we’re talking to companies that are considering implementing an SEO testing program for the first time which is: It comes up all the time because we are typically talking to companies that are
2024-04-21
