CAMBRIDGE, Mass.--(BUSINESS WIRE)--Phone distraction is a fast-growing problem that has proven difficult to quantify and contain, thanks to the lack of a consistent method of measurement and varying levels of enforcement across the U.S. According to a new report by Cambridge Mobile Telematics (CMT) – the global leader in smartphone telematics and driving behavioral analytics– U.S. drivers were distracted by their phones in 41% of all daytime drives in 2019.
As smart phone use has steadily risen over the last decade, so too has the issue of phone distraction behind the wheel. The problem has stubbornly persisted despite the implementation of laws to prevent phone use while driving and continued fatalities that are a direct result of phone distracted driving. Overall, the report reveals that phone distraction has the potential to lead to an unprecedented number of fatalities if more modern solutions aren’t applied to the problem.
“While much has been done over the last decade to reduce distraction on the roads, based on the steady rise in fatalities, it’s clear that there is still much work to be done,” said Ryan McMahon, VP of Insurance & Government Affairs at CMT, who also co-authored the report. “That’s why, at CMT, we’ve made it our mission to help reduce the number of preventable fatalities that occur on our roads and stop this slow moving disaster in its tracks.”
CMT’s DriveWell technology can detect crashes and measure harsh braking, severe acceleration, cornering, phone distraction, and speeding events. Beyond measurement, the technology behind DriveWell is used to understand the crash risk associated with specific behaviors. CMT supports telematics-based insurance programs from top insurers that drastically help improve driving behavior on the road, putting them in the unique position to provide the necessary insights to help dramatically reduce the number of road fatalities.
These insights, combined with CMT’s thorough research and analysis, offer the most comprehensive overview of the state of phone distraction on our roads today.
In addition to providing an overview of distracted driving in the U.S. today, the report will address:
Several organizations have endorsed CMT’s efforts as both necessary and compelling.
Jay A. Winsten, Ph.D., Director of Strategic Media Initiatives at Harvard T.H. Chan School of Public Health:
You can learn more about how CMT is trying to make the roads safer for all here and download the full report here.
CMT’s mission is to make the world’s roads and drivers safer. Since its first product launch in 2012 that pioneered mobile usage-based insurance, CMT has become the world’s leading telematics and analytics provider for insurers, rideshares, and fleets. CMT’s DriveWell platform uses mobile sensing and behavioral science to measure driving risk and incentivize safer driving, while its Claim Studio reduces the claims cycle time with real-time crash detection, crash reconstruction, and damage assessment using telematics and artificial intelligence. CMT has over 50 active programs with insurers and other partners, improving safety for millions of drivers every day around the world. Started based on research at MIT and backed by the SoftBank Vision Fund to fuel its rapid growth, CMT is headquartered in Cambridge MA. To learn more, visit www.cmtelematics.com and follow CMT on Twitter @cmtelematics.