Coles trailers carried by Linfox and Toll will become giant, travelling billboards in New South Wales, Queensland and Victoria.
Coles and its supply chain partners have joined forces with the National Heavy Vehicle Regulator (NHVR) to help make Australia’s roads safer for all users.
The We Need Space campaign is aimed at educating road users about how to share the road safely with heavy vehicles.
Coles trailers carried by Linfox and Toll will become giant, travelling billboards in New South Wales, Queensland and Victoria, urging road users to stay out of truck blind spots, learn how to overtake trucks safely, and avoid overtaking turning trucks.
The NHVR has produced a series of Community Service Announcements fronted by Supercars Champion Garth Tander and will be rolling out educational resources through driver education programs and its state and territory transport authority partners.
Coles Chief Legal and Safety Officer David Brewster said Coles was committed to improving safety through the transport supply chain.
“Our transport operators travel approximately 100 million kilometres each year, delivering goods via our Distribution Centres to more than 800 supermarkets across the country,” he said.
“Last year our robust supply chain was put under pressure like never before, as Coles stepped up to become an essential service and continue to help feeding Australians through the pandemic.
“We want to educate and work with road users to avoid potential incidents, so that the drivers carrying loads for Coles and the communities through which they travel can all stay safe.”
Assistant Minister for Road Safety and Freight Transport Scott Buchholz said that in many instances of multi-vehicle crashes, it was not the heavy vehicle driver at fault.
“Heavy vehicle drivers are proud of their safe driving, it is what they do each and every day – a proud profession – but we know some motorists might feel a little intimidated by sharing the road with them,” he said.
“It is important all road users recognise that trucks can be difficult to manoeuvre, have large blind spots and regularly have to navigate unpredictable traffic.”