Holiday Drinking and Driving Messaging

Holiday Drinking and Driving Messaging

Designate Before you Celebrate Thanksgiving/Football
"If you’re going out and there is even a possibility that you may drink alcohol, you need to plan for a safe ride home. With just a few drinks you could be too impaired to safely drive. If you choose a designated sober driver before you drink, you can have a good time and get home safely. Designate BEFORE You Celebrate!"
Thanksgiving and lots of football games are just a few great things about November - please use our designated driver materials in your social media, email signatures, and newsletters. See the "Toolkits" section of our website for graphics! 
Thank you for Making BPAM a Great Success!
Just because the October emphasis is over, doesn't mean that we stop sharing. In 2021, 125 pedestrians and 16 bicyclists were killed on Virginia roadways. In that same period, 502 bicyclists and 1,325 pedestrians were injured. Help us keep safety top of mind.
Daylight Savings - November 6th
We FALL BACK Sunday November 6th and driving conditions for commuters will change.  Help remind and prepare motorists.
Each year, most Americans “spring ahead” and “fall back.” It may seem like a regular inconvenience. Any disruption to our routine will have consequences.
Evidence has suggested that it not only interrupts our sleep schedule and routines but that Daylight Saving Time has caused increases in vehicle crashes. Whether because of the sun’s position or the interruption to your normal routine, you must focus on safe driving to  prevent  crashes.
Blackout Wednesday / November 23, 2022
This Thanksgiving, NHTSA and its partners are teaming up to keep you safe on the roads. A popular trend, Thanksgiving Eve, or “Blackout Wednesday,” highlights - and even encourages - the heavy consumption of alcohol on the Wednesday before Thanksgiving. NHTSA is working hard to get the message out that Buzzed Driving Is Drunk Driving.
For more messaging ideas for Blackout Wednesday, take a look at TSM.
This Thanksgiving is just around the corner. As we prepare for festivities with family and friends, we want to remind all drivers the dangers of impaired driving.  
If You Feel Different, You Drive Different.
Drug-impaired driving is also a problem on our nation's highways. Like drunk driving, drug-impaired driving is also impaired driving. So, whether legally or illegally obtained, driving under the influence of drugs poses a threat to the driver, vehicle passengers, and other road users.
Pre-Holiday Season Impaired Driving Prevention
The holiday season is right around the corner. As we prepare for these holiday festivities with our family and friends, NHTSA wants to remind all drivers of the dangers of buzzed driving.
Additionally, drug-impaired driving is also a problem on America’s highways. Like drunk driving, drugged driving is impaired driving, which means that it is dangerous and illegal. Whether the drug is obtained legally or illegally, driving while drug-impaired poses a threat to the driver, vehicle passengers, and to other road users.
Holiday Season Messaging
2022 Holiday Season National Enforcement Mobilization / Dec 14 - Jan 1
The holiday season is known for being merry and bright, but it is also known for being the deadliest season when it comes to drunk driving. Unfortunately, every holiday season, lives are lost due to impaired drivers. 
Use these enforcement marketing tools, which can be distributed to fit your local needs and objectives. These materials will partner your office with other States, communities, and organizations on this impaired driving prevention initiative.
Rail Grade Crossing Campaign Continues
The U.S. Department of Transportation’s National Highway Traffic Safety Administration, the Federal Railroad Administration, and the Federal Transit Administration are teaming up for the Stop. Trains Can’t. safety campaign. Below are a few useful stats to share - 
Between 2017 and 2021, there were 7,919 collisions between freight and commuter trains and motor vehicles, resulting in 620 fatalities and 2,965 people injured at public rail grade crossings.
By law, all freight trains have the right-of-way at all at-grade rail crossings. State highway traffic safety laws require all drivers to slow, yield, or stop until the train has cleared the roadway and it is safe to proceed.
An average-length freight train traveling at 55 miles per hour may take the length of 18 football fields to stop.
Partner SPOTLIGHT - Chesterfield Colonial Heights Alliance for Social Ministry (CCHASM)
In 2021, CCHASM assisted more than 3,100 families in Chesterfield County, Colonial Heights, Dinwiddie, Hopewell, and Prince George. ​
Through generous donations and caring hands, we can reach our goal to assemble and distribute more than 4,000 Thanksgiving Meal Gift Packages. DRIVE SMART Virginia will be providing traffic and child safety brochures for the bags of food and helping to sort and pack - join us if you can!

Held at the Chesterfield County Fairgrounds in the Exhibition Center
10300 Courthouse Road, Chesterfield, VA 23832
 
Learn More About the Event and the Mission of CCHASM
Did you know that we have media campaigns for a wide variety of interests?  Just a few include UVA Football, Virginia Tech Football, Norfolk State Football, Virginia Union University Football, Richmond Flying Squirrels baseball, VCU Basketball, Virginia High School League championships, NASCAR races, South Boston Speedway races, and Langley Speedway races. 
Follow, Like, and Share our content on your organization and personal social media sites for our What's Your Game Plan and Who's Your Driver forums.
@_WhosYourDriver   @_WYGP   @DRIVESMARTVA

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