Do you want to use Google Analytics 4 (GA4) but are unsure how to start? Google Analytics 4 is the latest version of Google’s analytics platform. It has many changes, like a new reporting system and metrics. The way GA4 collects and processes data is also
2024-04-28
While you might not think of yourself as a brand, the way you present yourself to the world, whether online or in person, is your personal branding. Like a business, you need to maintain your brand to show potential employers and associates the best
2024-04-28
Consistency is everything in marketing, but it’s challenging to achieve. Brands are expected to be present on every channel, accessible from every type of device or platform, and reach consumers in whichever way they prefer. With so many expectations around
2024-04-28
The easier it is for customers to find your webpage, the better your chances of engaging new visitors and driving new conversions. In practice, however, this means more than having great content — it means taking steps to improve SEO performance so that
2024-04-27
How To Create A Marketing Plan For A Local Business How To Create A Marketing Plan For A Local Business Jobs don’t pay enough and want you to keep working your entire life for very little income that only covers your basic needs. There is also never any job
2024-04-27
SERP analysis coupled with your keyword research is a staple of any modern SEO campaign. Analyzing search intent is already a process within this. But when it comes to SERP analysis, all too often I see reports that stop at classifying a result by its intent
2024-04-27
Building and sustaining deep customer loyalty is a big task that very often comes down to the little things. Too many brands skip over those seemingly small details — and if you get them right, it’s a chance to build a competitive advantage. Personalized
2024-04-26
Content marketing strategy is the fundamental method of promotion for businesses of all industries. However, in order to enable business growth, it is important to correctly choose the right direction of your promotions in order to meet the requirements of
2024-04-26
Marketing's certainly no black-and-white discipline today. That said, should marketing bother itself with customer retention? Marketing’s role beyond the point of sale is a gray area. While we’d all broadly agree that our job is to create demand by
2024-04-26
