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5 Honest Link Building Methods - DigitalMarketer

5 Honest Link Building Methods - DigitalMarketer

5 Honest Link Building Methods Links remain key to search engine rankings. Without other sites linking to your page, it has 0 chance to rank. But there’s more to that. Links generate referral traffic and build your brand. It wouldn’t be an exaggeration to

How to Build a Targeted Multicultural Marketing Campaign in Three Easy Steps - Advertising Week

How to Build a Targeted Multicultural Marketing Campaign in Three Easy Steps - Advertising Week

There’s some big news in the marketing world that you may have missed: the U.S. multicultural population is growing even faster than previously realized. That’s according to revised 2020 population data from the U.S. Census bureau, which Claritas recently

8 Tools to Create an Effective Email Outreach Strategy

8 Tools to Create an Effective Email Outreach Strategy

Unless you are New York Times, bloggers and influencers will just magically find your content or products unless you make an effort and email or message them to let them know. They say “build it and they will come” and they are painfully

7 data quality best practices to improve data performance | 7wData

7 data quality best practices to improve data performance | 7wData

Data quality is essential for any analysis or business intelligence. Employing best practices lets organizations address issues that become even more critical and challenging as teams build a data analytics pipeline. Subtle problems can get magnified by

Digital Marketing Is About To Undergo A Metaverse Revolution - Inventiva

Digital Marketing Is About To Undergo A Metaverse Revolution - Inventiva

Marketing has traditionally been a key strategy for growing organizations. With time, the marketing industry saw a high rate of innovation. It has experienced both traditional and digital marketing. Adopting the newest marketing techniques is the obvious

How to Read an AI Image

How to Read an AI Image

Every AI generated image is an infographic about the dataset. AI images are data patterns inscribed into pictures, and they tell us stories about that dataset and the human decisions behind it. That's why AI images can become “readable” as objects. In

Cookieless advertising: What you need to know as third-party data dies | Storyteq

Cookieless advertising: What you need to know as third-party data dies | Storyteq

The words ‘cookieless advertising’ are enough for many in the digital marketing world to experience a feeling of hopeless abandonment. For years, marketers were afforded a huge amount of data such as user ID, user interests, or user habits, which they

How to make the time to solve marketing problems

How to make the time to solve marketing problems

Hey, thanks for stopping by to read my latest article here on MarTech. But before I share my advice for this month, I’m going to make you do a little work. It should take you no more than five minutes, and it will help you apply my advice to your daily

The Most Underrated Skill in Content Marketing? Fact-Checking

The Most Underrated Skill in Content Marketing? Fact-Checking

This piece originally appeared on Contently’s The Freelance Creative In traditional journalism, diligent fact-checking is a given. In a recent piece I wrote on abortion, the editor required that I verify every statistic, claim, or data point with a news